The 5 P’s of Selling your Terrell Hills Home
A neighbor of mine in Terrell Hills called me asking my advice about what they should be doing now to prepare their home for sale next spring. As both a buyer’s agent and a listing agent, I know what Buyers are looking for as well as what most Sellers really need to be focusing on.
The sooner you start the process, the more control you will have, which leads to less stress.
Forbes names Terrell Hills as one of the most expensive suburbs in the US. As the San Antonio market continues to boom, so does Terrell Hills.
So, if you (like my neighbor), are thinking about putting your home on the market next year, here are some tiny bites to think about and tackle now.
- Pack. Face it. We all have too much stuff. This stuff clutters up the minds of Buyers when they are viewing your home. Current Buyers expect homes to look like something on the reality shows of HGTV. Less is more as it is less distracting to the Buyers. Therefore, go through your home, room by room, and pack away the clutter and the personal items. Pack the treasures you want to take with you, like that photo of your great grandfather riding a horse, and store it in a safe place until you move into your new home. The clutter which no longer has purpose in your life can be donated or gifted to someone who may have room for it in their life.
- Paint. Fresh, neutral paint is the least expensive improvement you can do. If you don’t have a “inner designer” in your household, consider hiring a designer or stager to come and assist you with this task. Most Buyers want a home which is “ready to go”. They are not inclined to have to go to the expense of having a home repainted before they move in. The added bonus is that the home looks fresh, smells fresh, and put the best face forward for your home. If your daughter’s room is purple, you might be interested to know that according to a University of Texas study, purple and orange enduced feelings of sadness and depression in men. Every single time I have encountered a room painted purple, every single male Buyer has said to me: “I am not buying a purple house”. The house wasn’t purple, the room was… but the male Buyer extrapolated that to the entire house. Who knew that the science tells us that purple is gloomy to a male?
- Presentation. The house is best presented as if it will be visited by the President of the United States. I am not kidding. The real estate shows on television know this well. You have to start “wowing” the Buyers from the moment they pull up the photos on the internet, to when they pull up to the curb and walk up the steps to the front door. First impressions count and the better the impression, the better the price garnered. Have your neighbor, if they are the friendly, helpful sort, do a mock run. Let them tell you what they notice when they tour and view your property. Ask them to be cruel. By being cruel, they are helping you tremendously. If they tell you to lose the purple plaid couch with lumpy cushions which Oma gave you… lose it to the storage unit.
- Photos. Professional photos are a must. Currently over 95% of homes are first identified by the Buyers through the internet. I use an expensive real estate professional photographer for my listings. If your agent isn’t paying over $350 for the photos in the Terrell Hills market, they are doing you and your home a disservice. The more expensive the home, the better the photography needs to be. The more unique the home, the better the photography needs to be. There are some statistics which indicate that a Buyer must be engaged in the first twenty seconds by the photographs of your home, or they move to the next internet house listing. Those of us who market luxury homes understand strongly that the most professional photographs do you an advantage in the market. When you are interviewing potential listing agents, ask pointed and informed questions about how they intend to market your home online. If they tell you the have special software on their iPhone to take the photographs…. please call a different agent.
- Price. Pricing is both an art and a science. A great agent will do more than just agree with what your think your house might be worth. They have data available to them which you don’t know exists. Generally the type of home valuations provided by online services do a great disservice to the industry. Especially in non-disclosure states such as Texas. A great agent won’t just spit out a price until they have visited the home and viewed it in detail. They will then go back to their office and do hours worth of work to determine the value. With home value price per square feet in Terrell Hills ranging from $100/sf to well over $1,000/sf, the agent can zero down to the most realistic number based upon facts. Be leery of the agent who gives you a verbal price without providing you with the documentation to back it up.
These five points are just the tip of the iceberg and present a mile high view so that you can get started now on preparing your home (and your head) to put the property on the market.
For a time line estimate…. a well executed plan to put your home on the market needs a minimum of 10 to 12 days after you have completely prepared your home for sale. It takes time to get the best photographer for your home. Do we need drone shots, do we need sunset shots, is it the rainy season, what day is trash day so we don’t get any garbage cans in the shots, etc.? The best listings are well planned and executed, like a Broadway play.
Selling your house doesn’t have to be crazy…. owners make it that way by choosing not to plan or not knowing the truth about how long the process takes. Sometimes life happens and we aren’t able to plan. Most home owners will need a good 6 to 9 months of prep time to prepare their home to sell. If you have any questions, don’t hesitate to call me. I do this every day and am happy to assist you through the entire home selling process. I can also assist you with the purchase of your new home.
Or, I will celebrate with you if you are chucking it all in and moving to the ranch for good.
Have a Happy Day!